5 tech-driven health care trends you mustn’t ignore
The lines that have separated marketing, IT and patient care are becoming increasingly blurry. However, one thing is clear: Digital health care hinges on people and communication.
By Susan Young | Posted: November 16, 2018
The adage, “Keep your eye on the prize,” still rings true in today’s technology-driven world. In health care, people are the prize.
Successful health care communicators—and their employers—are gaining momentum because their eyes are laser-focused on the individuals who use devices, gadgets and apps.
For example, Accenture’s infographic reveals the benefits of a “platform economy” that joins:
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The cloud and Internet of Things (EHRs and online appointment scheduling)
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Open source data (information from wearables and rewards offers)
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Business models (Billing and equipment sensors)
One noteworthy statistic: Only 7 percent of patients surveyed said they’d switched providers due to poor customer experience. However, that translates to a cost of $100 million in annual revenue per hospital.
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People are the prize, and they have power.
Take a look:
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