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The jobs and responsibilities of communicators in PR firms have changed drastically over the past decade. Here’s what’s different, along with how you can adapt.
2/23/2017 7:18:53 AM
If you’re working with minimal resources, encourage those on your medical team to help with marketing your organization.
2/21/2017 8:34:47 AM
Infographics, data visualization, images and GIFs—more and more brand managers are including them in their efforts. Check out these statistics and see how your strategy stacks up.
2/21/2017 7:28:58 AM
77 million U.S. adults have difficulty with common health tasks such as reading instructions on a prescription drug label.
2/20/2017 8:40:45 AM
These influential social media folks can give brand managers insights as well as a campaign boost, through partnerships and other projects.
2/20/2017 7:23:11 AM
PR pros often churn out high-quality articles and visuals, but how do you know they’re attracting consumers and boosting the bottom line?
2/17/2017 7:18:45 AM
Tech journalists have seen the good, the bad and the insufferably ugly in PR pitches. Here are three missteps they encounter again and again—and how you can avoid them.
2/16/2017 7:39:28 AM
Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.
2/15/2017 6:26:34 AM
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
2/14/2017 7:59:47 AM
Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.
2/14/2017 6:44:53 AM
Key figures in the field are breaking out the runes, Tarot cards, tea leaves and a dartboard or three to forecast the emerging landscape in the incipient year.
2/13/2017 7:56:02 AM
National observances such as Fourth of July, as well as whimsical salutes like Sunglasses Day, afford brand managers a chance to make a splash online. Just make sure it's not a belly flop.
2/13/2017 6:39:04 AM
The strategy can reach consumers you normally wouldn’t and give you face time to demonstrate how your product or service can benefit them. Here’s how you can take advantage of it.
2/10/2017 7:17:00 AM
Being afraid to counsel executives, ask for help or pose questions will only hold you back. Read on to see whether these and other sticking points are keeping you from excelling.
2/10/2017 6:11:02 AM
Shoulders, hips and knees are most likely to be damaged during physical activities. Educate patients on how to best protect these accident-prone body parts.
2/9/2017 8:26:32 AM