Results for Articles:
Journalists will be scrambling to find suitable topics to fill column inches and air time. Plan far in advance so you can get attention.
5/31/2016 5:29:30 AM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/31/2016 5:29:26 AM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/31/2016 5:28:07 AM
OK, so it's not 'Good Morning America' or 'Today,' but that three-minute segment on the TV station in Bug Tussle could reap rewards—both immediately and down the line.
5/27/2016 5:29:17 AM
Stop wincing when you watch yourself on video, and look for these things instead.
5/27/2016 5:28:26 AM
Show numbers. Not ‘feel-good’ anecdotes.
5/27/2016 5:28:22 AM
If it takes patients as long to read a nutrition label as it does to sit down with a favorite summer book, they may need your guidance in deciphering the information. This post might help.
5/26/2016 5:29:45 AM
PR executives largely agree that digital communication and social media are increasingly important, so why don't more know how to do them?
5/26/2016 5:28:42 AM
Competing for journalists’ attention can feel like an exercise in futility, especially when pitches get rejected. Follow these tips to make your stories sizzle.
5/26/2016 5:28:18 AM
You don’t peddle scuba gear in Kansas. This guidance will help you identify and locate your target consumers, and then guide them through engagement toward a purchase.
5/26/2016 5:28:10 AM
Get new strategies to increase reach and ROI on social media's ‘big four’ platforms.
5/26/2016 5:27:07 AM
Hospitals and nonprofits are turning old-school donor solicitations into sharp online fundraising campaigns. First stop: the landing page.
5/25/2016 5:30:10 AM
Self-publishing isn’t for every organization. Posting your articles gratis on the world’s largest social media platform, however, is worth considering. Here’s how to get started.
5/25/2016 5:29:34 AM
Enter Ragan’s 2016 CSR Awards and get the recognition you deserve for your do-good policies— and attract the youngest, brightest millennials to your brand.
5/25/2016 5:28:31 AM
Health care facilities in several states are offering screenings and services to pregnant women exposed to the virus. The outbreak is keeping communicators busy.
5/24/2016 5:30:36 AM