Results for Articles:
Organizations including Oxfam, the British Red Cross, and Charity: Water went beyond the typical request for donations.
4/28/2015 6:30:15 AM
When pain or illness strikes, empowered patients are consulting with ‘Dr. Google.’ Marketers must know how search and online behaviors are affecting consumers’ health care choices.
4/28/2015 6:19:47 AM
The primary decision is whether to work with an in-house employee or outsource the duties to an agency or specialist. That's just the start, though. Read on.
4/28/2015 6:19:17 AM
Your thoughtfully planned agenda need not lock you into stagnancy. Rather, it can give you a framework for balancing audience favorites with spontaneity.
4/24/2015 6:41:19 AM
77 million U.S. adults have difficulty with common health tasks such as reading instructions on a prescription drug label.
4/24/2015 6:40:45 AM
The CDC says kids can be protected from 14 vaccine-preventable diseases before age 2. Communicators play an important role in the conversation.
4/23/2015 6:35:45 AM
Over the next 15 years, breast cancer cases are expected to double. This frightening update from the National Cancer Institute should mean more outreach from marketers.
4/22/2015 6:33:14 AM
Limited resources shouldn’t keep communicators from maximizing technology. This infographic serves as a guide for strategy and tactics.
4/22/2015 6:20:33 AM
These apps and websites will help you schedule posts, repost photos, direct users to product pages, run promotions and more on the visual platform.
4/22/2015 6:18:33 AM
Generation Y is willing to engage with organizations online, but there are a few keys to winning over this important audience as new and recurring customers.
4/21/2015 6:40:36 AM
The race for creating great content is underway. These tips can help corporate communicators compete.
4/21/2015 6:40:25 AM
In an online compilation, public relations practitioner ranked No. 6 on the list of most stressful careers. With that in mind, here are a half-dozen reasons the job is so taxing.
4/21/2015 6:39:24 AM
These factoids are worth tweeting about.
4/21/2015 6:29:10 AM
Health care providers are doing battle with ‘cyberchondria.’ Patients who use the Web to investigate their maladies are usually off the mark. Communicators can help.
4/20/2015 6:35:30 AM
Uploading content to Facebook, LinkedIn and/or Twitter? Here are some techniques to get it in front of more eyeballs—and make valuable connections along the way.
4/20/2015 6:34:51 AM