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PR pros are talking HIPAA and patient safety while asking the public to refrain from the virtual hunt while on their grounds. Many providers are using the app to encourage physical activity.
7/27/2016 5:30:28 AM
While many brand managers flock to Instagram and Vine to tell their stories, the health nonprofit is using a familiar blogging format. Here are details and metrics.
7/27/2016 5:29:10 AM
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
7/26/2016 5:32:53 AM
From the ‘most wired’ hospitals to doctors who created a unique video console to calm kids before surgery, here’s a roundup of neat communication-based gadgets worthy of promoting.
7/26/2016 5:30:20 AM
Grab all the recognition on the globe for the content you create to promote your brand or organization. Save $50 per entry when you enter the Content Marketing Awards by July 27. You know you want to be the very best that no one ever was!
7/26/2016 5:29:26 AM
Voluminous amounts of information on health care marketing can be overwhelming. Package it just right, and this trove of data can bring lots of media attention.
7/26/2016 5:28:39 AM
Doggedly sticking to your talking points, regardless of a reporter's question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
7/25/2016 5:31:48 AM
Harried communicators may be among those who lack the recommended amount of slumber. Let’s educate patients—and heed the advice for ourselves.
7/25/2016 5:30:46 AM
Get tailored advice for excelling in your high-octane, highly regulated industry.
7/25/2016 5:28:18 AM
The federal government’s suit to prevent the mergers fueled a flurry of soundbites, statements and comments. The verbal barrage centered on access, best interests and choices.
7/22/2016 5:30:28 AM
A U.K. survey found that many communicators—those whose companies actually have crisis protocols in place—see top leaders' missteps as potential liabilities in the heat of a disaster.
7/21/2016 5:28:28 AM
Are we really in the age of 'There's an App for That'? Yes, we are, as the eight apps discussed below prove. We can anticipate a 'Cradle to the Grave' app anytime now!
7/21/2016 5:27:53 AM
Charm your millennial audience. Ensure your brand follows these best practices.
7/21/2016 5:26:29 AM
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
7/20/2016 5:32:47 AM
From Pokemon to Superbugs and caregivers, the message board and its community-curated news streams are helping hospitals build their online presence.
7/20/2016 5:30:10 AM