Results for Articles:
To create great content in the health care world, you need expert input. Often, that’s going to be from a physician.
11/21/2014 7:37:08 AM
Want to establish your exec as a thought leader in a major publication? The competition's fierce. Here are some ways to pull ahead of the pack.
11/21/2014 7:27:22 AM
Why use three words when one strong verb will do the trick?
11/21/2014 7:25:08 AM
A lung, an e-cig, and a dictionary walk into a bar. It’s been a busy time for smoking-related news, and it’s no joke.
11/20/2014 7:44:08 AM
When the distinguished Scripps Health brand lost its pizzazz, leaders looked to regain the luster. Today, as they reap the rewards, they reflect on their successes.
11/20/2014 7:35:36 AM
This infographic reports a lack of communication between managers and employees at most organizations, and reveals 10 ways to solve the problem.
11/20/2014 7:31:12 AM
Visual storytelling engages and informs. Tailoring the channels, as well as the content, helps you reach specific audiences to enhance your organization’s profile.
11/20/2014 7:29:38 AM
This PR pro asserts its death has been greatly exaggerated. Here's why.
11/20/2014 7:27:16 AM
Health care, like any other industry, has consumers, and in today’s digital landscape, their first encounter with your organization probably occurs online. Follow these guidelines.
11/19/2014 7:45:04 AM
Three industry leaders share insights on consumer behavior, branding, and marketing in the New Year.
11/19/2014 7:37:45 AM
Self-editing isn't easy, but you can easily weed out unclear sentences, clichés, passive voice and other bad habits by asking yourself these eight questions.
11/19/2014 7:34:44 AM
The magazine publisher, which put an end to its internship programs last year, has settled a lawsuit claiming interns were underpaid.
11/19/2014 7:32:12 AM
You’re fighting an infinite number of distractions for your audience’s attention – make sure your content is up for the challenge.
11/19/2014 7:19:49 AM
A new infographic from Uberflip lists all the attributes a content marketer must have to strike a perfect balance in his or her job.
11/18/2014 7:28:47 AM
In a media culture dominated by sound bites and a 24-hour news cycle, messages about pressing public health issues can be lost.
11/17/2014 7:41:45 AM