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Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.
9/18/2014 5:04:28 AM
From scrolling marquees to videos, you’ll want to showcase what your doctors do best.
9/18/2014 5:00:04 AM
Storytelling is a staple of health care communications. Still, there are pitfalls to avoid.
9/17/2014 5:44:41 AM
To really connect with an audience on social, you've got to meet them on their level, in language and behavior.
9/17/2014 5:05:07 AM
A parody called "Lice, Lice, Baby" offers treatment and quells the stigma. It also rhymes "pediculus" with "ridiculous." Take a look.
9/16/2014 12:22:44 PM
You shouldn't take every interview that comes your way. Tell the reporter "no" if you're in any of these situations.
9/16/2014 5:49:00 AM
Are you looking for a way to make charts more appealing? Do you wish you knew what font was on your competitor's ad? These tools can help.
9/16/2014 5:37:58 AM
First impressions count.
9/16/2014 5:00:22 AM
The CDC reports a spike in cases and outbreaks in the U.S. in 2014. Has your medical team seen a sharp increase? How has it responded?
9/15/2014 7:28:56 AM
Young patients appear in a video asking people to spread the word about pediatric cancer using Facebook, Twitter, and Instagram.
9/15/2014 6:55:01 AM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/15/2014 5:43:59 AM
Connecting with your audience through video is easier than you think; the first step is attending this workshop.
9/15/2014 5:42:10 AM
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
9/15/2014 5:12:12 AM
A high-profile case involving an NFL player has raised awareness of this scourge. Do victims of violence know how your facility can help them?
9/12/2014 6:42:46 AM
Stop wasting time on content marketing tactics that don't bring results. This infographic reveals which types of content work best, and the metrics you should track.
9/12/2014 5:22:46 AM