Results for Articles:
Snapchat is expanding. In addition to a new name, the brand will offer a virtual reality product. Learn how the rebrand might level the social media marketing playing field.
9/27/2016 5:32:36 AM
Visuals are all the buzz these days. Here’s a template that can help marketers create a graphic that’s informative, eye-catching—and not so overwhelming.
9/27/2016 5:30:31 AM
Getting most of your audience to read your emails can be challenging. Don’t continue sending the same templates if you haven’t had success. Instead, consider a new approach.
9/27/2016 5:28:44 AM
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
9/26/2016 5:45:41 AM
At Baystate Health, communicators have tapped real patients’ stories from employees to create an award-winning video. The segment is lauded for capturing the hospital’s overall mission.
9/26/2016 5:30:30 AM
Whether you’re reading after eating Chinese takeout or in the middle of writer’s block, fortunes can be a fun exercise for writing professionals. Try these on for size.
9/26/2016 5:27:19 AM
How top minds in utility communications create exciting, engaging programs.
9/26/2016 5:23:09 AM
In July, the company received a report saying a hacker had stolen 280 million users’ details, but an investigation unearthed what is now the biggest hack in history.
9/23/2016 2:12:10 PM
When it comes to successful branding, some execs are betting that consumers respond better to an organization's logo than to its name. Here’s one take on the emerging trend.
9/23/2016 5:32:10 AM
The feds have plenty of tech-savvy and creative people on staff, but this time they’re turning to outside resources to develop an app for people who OD.
9/23/2016 5:30:39 AM
Planning is paramount to success when pitching stories and securing coverage for your organization or client.
9/23/2016 5:28:53 AM
Are your reply-alls irking colleagues? People ignoring the company newsletter? You feeling the heat after someone cc'd your snide remarks to the boss? Refresh yourself on the rules of the road.
9/23/2016 5:26:39 AM
From conceptualization through activation, this to-do list will help you solicit insights from key players, get your whole organization on board and make a big splash when it goes public.
9/22/2016 5:25:40 AM
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here's how not just to cope—but to thrive.
9/21/2016 5:32:52 AM
Although starting your digital audio program could lead to exposure for your organization, experts say success can equally come from adding a few shows to your listening repertoire.
9/20/2016 5:32:34 AM